Many thanks to you all! A local gardener assured me that it is a Heterotheca villosa (Pursh) Shinners (Chrysopsis villosa (Pursh) Nutt. ex DC.). I saw that there are as many as 14 varieties of this species which occupies a very large area, from Canada to Texas! It would be interesting, if it really is a Heterotheca villosa now as I'm sure it is, to have the possibility to identify the variety ....